An American Hero – Introducing Justin Bloyd

What are you called to do today? Will you accept the call? Or will you refuse?

There are a million excuses to turn away from the voice within.

  • It makes no logical sense.
  • It will be too hard, maybe even impossible.
  • Who am I to think that I might be able to do that!
  • It’s not the right time.
  • What if I fail?
  • What will my friends and family think?
  • It would change my life.

Conversely, the list of reasons to embrace the desires of your soul is much shorter yet far more compelling.

  • It is my fate.
  • It is my destiny.
  • It is what I am meant to do.

Sleepless in Mentor is the story of one man that was brave enough to take the call. Meet Justin Bloyd.


It was March 2020, and the United States was shutting down in response to the Covid-19 Pandemic. Like so many others, Justin Bloyd of RB Sigma was at home, out of work, bored, and binge-watching Netflix. Justin hoped that the virus would quickly pass and that life would resume as normal.

As fate would have it, Justin’s life was about to change in ways he had never imagined.  Justin began receiving calls from people he had worked with within the health care industry. All shared the same concern. Their regular suppliers could not provide enough PPE’s to keep their staff safe. Could Justin help locate supplies? Yes, of course, Justin replied, having no idea how that singular yes would lead to the formation of a medical supply company that employs over 70 people, manufactures masks, and purchases and distributes PPE’s worldwide.

Justin is a consultant that teaches the proven business principles of Lean and Six Sigma to manufacturing companies, health care organizations, and even teachers and students in the Ohio Public Schools. Both systems promote service excellence, efficiency, effective communication, safety, risk management, and much more. The learning process is hands-on and requires all participants to participate in data collection and analysis and implement new approaches based on the findings.

Justin had solid relationships with both the State of Ohio and several healthcare organizations before the pandemic. Additionally, they were aware that Justin had worked with many companies, from small start-ups to Fortune 500 companies, to market new products. Justin’s understanding of supply chain sourcing was a critical factor in creating successful results for the companies he represented. Both the State of Ohio and the healthcare organizations within were betting on Justin’s past success to help them through their current crisis.

Initially, Justin was asked only to help locate products.  Shortly after that, however, it became clear that someone would also need to warehouse and distribute the supplies. Justin believed the task would be much more challenging to pull off but agreed to take on the role in light of the urgency of the situation. Purchase orders from the State of Ohio and other organizations began to pour in, giving Justin the working capital he needed to get his new business started.

Justin admits that the endeavor was incredibly stressful. Once people became aware of Justin’s new venture, the phone never quit ringing. Others were in desperate need of supplies as well. Justin was committed to helping everyone he could.

There was much to be done quickly. Justin worked around the clock, only stopping to rest on the floor under his desk briefly from time to time. Justin needed more sleep but was often too tired to drive home. The solution was to park his camper behind the building that is now RB Sigma’s home office.

Justin was able to locate and procure over three million PPE’s from China. That was the easy part. Merchandise was transported by truck or train from all corners of the nation to an airport in the Northeast. The timing of the receipt of goods was critical. Customs required that all the items be present within seven days of the arrival of the aircraft. Additionally, the Chinese government required a landing permit that was difficult to obtain. Once, in China, there was only a short window of time to load inventory and depart.

If one could go from point A to point B without hiccups, importing goods from China would be easy. But, the current political climate between the United States and China is tense. As a result, the government of China changes policies daily. Justin recalls that there were roadblocks and setbacks every step of the way. Occasionally Justin thought the task was too hard and felt like giving up. But, he had committed, and he would see it through.

Procuring PPE was just one of Justin’s tasks during the early part of the operation. He needed to locate a building, work with twenty contractors to gut and retrofit it for mask manufacturing, purchase mask-making equipment made in Michigan, find a warehouse to store merchandise and supplies, and hire 38 employees. Additionally, Justin met nearly daily with his attorney to set up his business and work with a web design firm to completely rework his website.

Almost one month after Justin agreed to help, the second-largest cargo plane in the world filled with PPE’s landed in Cleveland. Since then, RB Sigma has grown significantly. RB Sigma has over 70 employees, maintains an online and walk-in store, manufactures various masks, and supplies PPE’s to over 290 med centers and prison systems across the United States. They have also shipped health kits to employees returning to work in over thirty countries.

Justin ended reliance upon products made in China as quickly as possible. Justin has since purchased or manufactured all the PPE’s needed from companies within the United States, except for gloves. Gloves are currently only manufactured in China and South Korea.

Justin credits his team for making the venture successful. Justin hired people he could trust with proven track records within manufacturing, warehousing, management, marketing, and more. Team members include family members, a few long-time friends, and many business associates he has worked with throughout his career.

Justin is both motivated and inspired by family. He honors his grandfather, Robert Bloyd, by using his initials as depicted on the family cattle brand as the company logo. Justin’s grandfather served in WWII. Robert Bloyd’s job was to bring ammunition to the troops on the frontline in Iwo Jima and the Guadalcanal. Justin likens his role now to that of his grandfather’s. Though it is a different kind of war, Justin believes he is doing his part by bringing PPE’s to front line workers.

There are many words I could use to describe Justin Bloyd. Humble, generous, kind, a hard worker, a man of vision, a family man, a good friend, driven, and committed, are just a few. Justin’s word for himself, though, is lucky. Because of that, Justin believes it is essential to share his good fortune with others in need. Justin donated the workforce and transportation needed to deliver over 70,000 PPE’s to the Minneapolis Police and Fire Departments after their buildings were burned down by rioters reacting to the death of George Floyd. Additionally, he donated 400,000 masks to ensure every poll worker’s safety in the state of Ohio.

Justin Bloyd is an American hero. He was called to action during an unprecedented time in our history. He accepted the call and, as a result, delivered more than was asked or expected. No doubt, Justin’s contributions have saved countless people from contracting or dying from Covid-19.  Most people will never meet or know the man behind their mask, but if they did, I believe that, like me, they would not be able to find the words to express the depth of their gratitude. Thank you, Justin.


What are you called to do today?


A Time To Heal is a project that promotes peaceful and constructive conversations related to difficult topics. Topics are related to the events of 2020. They include but are not limited to Covid-19, Essential Workers, Race, Racism, the LGBTQIA community about the recent supreme court ruling, and more.

Please Note: The purpose of the project, A Time To Heal, is to create a safe space to allow others to express their feelings and opinions. The opinions of those interviewed may not be the same as my own or the reader. If you choose to comment on a post, please do so respectfully.

Gail is the owner of Lakehouse Photo LLC and The Gratitude Project By Lakehouse Photo LLC. Learn more about Gail, The Gratitude Project, and her photography at the sites listed below. Additionally, Gail’s photography can be purchased from, City Center Arts in Muskegon,, NCCA-Artplace in Fremont, or directly from the artist. 

Photography Website:


The Gratitude Project:


2020© Gail Howarth, Living At The Lakehouse, and Lakehouse Photo. Unauthorized use or duplication of this material without express and written permission from this blog’s author or owner is strictly prohibited. 


  1. Jenni Patterson January 8, 2021

    That was an amazing and spot on description of Justin! I am a bit biased, as he is my cousin. I’ve seen all of these qualities 1st hand. Thank you for your post

    • Gail Howarth January 9, 2021

      Thank you for reading it and confirming just how spot-on it was. I have known him for several years through his mom, but had no clue who he truly was as a person.

  2. Kathy Lee Corry January 9, 2021

    This article is so encouraging and the fact that we both lovingly know his mother, we know where his work ethic originates. I am so grateful for your “Grateful” project, Gail. You do a great service to the world, documenting these stories!!

    • Gail Howarth January 9, 2021

      Yes. I am inspired by Justin. He is such a fine example of what one person can do. And, thank you for your compliments on The Gratitude Project. It means more to me than you know.

  3. Julie Dudgeon January 9, 2021

    Justin grew up two doors down from us and this is a wonderful story to see! Congratulations to him – please relay our thanks for all he is doing – the Dudgeons

    • Gail Howarth January 9, 2021

      He is an incredible young man. I will be sure to relay your message!

  4. Linda Elie January 11, 2021

    wow, so inspiring! Amazing accomplishments, drive and determination! Way to go Justin and cheers to your whole team! Well done!

    Gail, this story should be on ABC Nightly News with David Muir—making a difference! 🙂 FOR REAL!

    • Gail Howarth January 12, 2021

      Thank you, Linda. He is a shining example of what one person can do to make positive changes in the world.

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